“The media's the most powerful entity
on earth. They have the power to make the innocent guilty and to make the
guilty innocent, and that's power. Because they control the minds of the
masses.”
--Malcolm X
All
of us who professionally use the mass media are the shapers of society. We can vulgarize
that society. We can brutalize it. Or we can help lift it onto a higher level. All
media exist to invest our lives with artificial perceptions and arbitrary
values. The
media tends to report rumours, speculations, and projections as facts. How do
the media do this? By quoting some "expert". You can always find some
expert who will say something hopelessly hopeless about anything; and you will still find the masses following
his words and advice with a blind faith. In
today’s world people cannot live without Mass Media and with the help of
technological improvements to send messages to the masses is becoming easier
and easier. As we are showered with tons of advertising, information and other
sort of materials by the different types of Mass Media its influence in our
everyday life styles has subtly become very hazardous in nature. So the burning
question then remains: Is media really responsible for this deterioration or is
it just the blind faith of the so called literate and sophisticated masses?
---Mediajunkie
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